August 4, 2020

What is SEO? Types of SEO?

SEO is the process of changing the position of a website or a web page in a search engine & search results (Organic or Natural results). SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on the search engines. Google, Yahoo, Bing.

2. Types of SEO

Two Types of SEO are

·                     On-Page Optimization

·                     Off-Page Optimization

3. What is On-Page Optimization?

On-page optimization is one of the types of SEO that refers to a factor that gives outcome to website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling webpage by you or by your page coding. 

Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag, etc.

4. What is Off-Page Optimization?
Off-Page Optimization is also one of the types of SEO that are not controlled by the page coding.

Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Infographics submission, Increasing Page Rank and Page Authority, Article submission, Getting high-quality links from relevant sites, etc.

5. SEO Techniques

Two SEO Techniques are 

·                      White Hat SEO

·                     Black Hat SEO ( Negative SEO )

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